Ghost producing is no more a taboo in EDM scene, especially when you become a big name, you won’t have enough time to sit at your studio and design sounds and wrap up a track. We are hearing such things a lot lately. If both parties in the ghost producing procedure are OK and happy, so there isn’t any problem with that.
If you listen to mainstream dance music, you should get comfortable with the thought that you’re probably being mislead. One of your favorite artists probably doesn’t make the tunes that you praise them for. They are more human and less genius than you think. But there are rare instances like Benny Benassi, who actually cites his cousin Alle as his ghost producer. And goes even further by publicly using the term:
Sure, this isn’t news. Beatport actually ran a marvelous interview back in July of last year with Alle Benassi where he says that “the DJ is the musical memory of the duo and brings the club vibe into the equation while the musician plays the parts.” These cousins are collaborators that don’t hide the moving parts to the machine, and it’s commendable. DJs admitting to using ghost producers is becoming more commonplace, and we’re applauding this open honesty.
We’re seeing more and more mainstream artists willingly list their collaborators. Though Chuckie‘s forthcoming single “Dirty Funkin Beats” only lists his name on the artwork, he credits Maarten Vorwerk, someone who has been cited as a ghost producer for more than a dozen acts that include Dimitri Vegas & Like Mike and Sandro Silva & Quintino. Vorwerk has repeatedly declined interviews to discuss this matter, and though the industry knows that his production is actually fueling quite a bit of mainstream dance music, he stays quiet and very few DJs actually admit his involvement. An instagram quote from Chuckie yesterday says: “My new club track “Dirty Funkin’ Beats” that I produced in collaboration with the legend Maarten Vorwerk is out at the end of January! Stay tuned! #dirtydutch #djchuckie“
Vorwerk walks away with a check. Chuckie gets to focus on spinning records. Great music is heard by large audiences. And everyone walks away happy. But these DJs actually admitting that they work with (or not so much with) producers that make the tunes that they’re pushing on tour is the last piece missing in order to turn ghost production into a positive business.
We also have seen honest dialogue from Bassjackers, who have an arrangement where Marlon Flohr publicly represents the brand, and Ralph van Hils produces. They don’t shy away from it, speak on it openly and publicly, and both are happy with this arrangement. It’s a business model where both parties contribute equally in their own way, and both are happy. Marlon doesn’t have to worry about making records, and Ralph doesn’t have to burn himself out touring on the road.
Read the full article here: http://doandroidsdance.com/features/benny-benassi-bassjackers-ghost-production/